We saw a gap in expert labor availability and decided to create a solution: professional services consulting built for your success.
The Horsepower Today Story
Horsepower Today was founded by Brooke Pauley and Diana Novoselska. Through their direct work with numerous clients, they identified a common challenge: many organizations struggle with labor shortages and inefficiencies.
They needed the dedicated horsepower to propel the business forward.
Our founders realized they could offer these businesses even more.
They embarked on a journey to establish a professional services consulting firm. Their vision for Horsepower Today has solidified as the ideal solution that individuals and businesses require in the 21st century.
Our Mission: We Believe In Growth
At Horsepower Today, our mission is simple: we strive to provide unmatched business and family office services that empower our clients to reach their full potential. At Horsepower Today, we understand that our clients’ needs begin on the ground floor and extend far beyond the boardroom.
Our professional consulting services are dedicated to driving your business success, while our family office services remain a deeply personal commitment. We are here to journey alongside you, crafting solutions that enhance both your professional achievements and personal well-being.
Our own professional goals reflect our willingness to help
Daily Advancement
We believe that there is always room for improvement, which is why we continuously evaluate and improve our processes to provide better services for our clients.
Targeted Recruitment
The key to our team is the talent we recruit across the nation. We interview and hire each person for their expertise and their passion to make a difference.
Mutual Success
Our success is intertwined with the success of our clients. We’re dedicated to building a real and enduring relationship with our clients to deliver exceptional results.
Unbiased and Holistic Care
We believe in the power of completely unbiased transparency and open communication because it’s the foundation for building lasting relationships.
Continuous Improvement
We believe that there is always room for improvement, which is why we continuously evaluate and improve our processes to provide better services for our clients.
Customization and Personalization
Our tailored non-binding scope of work is crafted with care, ensuring you receive personalized, white-glove services that truly reflect and support what matters most.
Meet the Leadership Team
We are proud to have a diverse, dedicated and deeply experienced team of professionals at Horsepower Today.
Brooke Pauley, CPA
Co-Founder & CEO
With 16 years of experience, including eight years in public accounting and six years as Corporate Controller for a multi-location dealership, Brooke specializes in organizing financial data that resonates with business owners and leads the Horsepower Today team as CEO and Co-Founder.
Brooke is a Certified Public Accountant and QuickBooks ProAdvisor, with a history of serving on boards as treasurer. Brooke focuses on empowering her team, clients, and independent contractors. In 2024, she was honored as one of the Midlands Business Journal’s 40 Under 40 in Omaha, recognizing her outstanding contributions to her profession and community.
Her passion lies in helping others achieve their goals and providing relevant financial insights to support their success. Brooke loves to give back and is currently active in her church and as treasurer for her local PTO.
Diana V. Novoselska
Co-Founder & COO
Diana is the Co-Founder & Chief Operating Officer at Horsepower Today with 18 years in the field. She specializes in investment strategy and family office solutions, having managed ultra-high-net-worth client portfolios and a complex multi-generational family office.
Diana takes immense pride in delivering tailored solutions and high-level expertise at accessible costs. As a co-founder, she relishes the opportunity to build meaningful relationships with each client and witness the transformative impact of her work on businesses and lives.
Diana holds a Bachelor’s and two Master’s degrees. As a board member and Investment Committee Chair for the Ronald McDonald House of Omaha, she is committed to impactful work. She also teaches Personal Finance courses at Bellevue University to share her passion for financial literacy.
How Our Services Can Help
At Horsepower Today, we want to fill every possible gap in your organization—otherwise, our professional services consulting wouldn’t be complete. Each key area is designed for the specific purpose of enhancing your business operations and driving growth.