In today’s business climate, even well-established companies are facing a common challenge: keeping pace with strategic growth while managing rising costs and talent shortages. For organizations that need expert-level support but aren’t ready to commit to full-time hires, Horsepower Today offers a powerful alternative.
Horsepower Today provides fractional finance, HR, and operations professionals—senior-level experts who integrate seamlessly into client teams and deliver real results without the overhead of full-time staffing.
“We meet companies at pivotal moments when stability, strategy, and speed matter most,” says Diana V. Novoselska, Co-Founder and Chief Operating Officer of Horsepower Today. “Maybe a controller exits weeks before a major audit. Or a company is two months away from closing a deal and suddenly finds itself without a CFO. We step in quickly and fill that gap with the right people—no long-term contracts, no compromise on quality.”
Novoselska brings decades of experience in finance and operations to her role and has seen firsthand how this flexible model benefits clients. One real estate company came to Horsepower Today struggling to produce a critical financial report for a major customer—despite having several accountants on staff. “One of our consultants delivered that report before the engagement even officially began,” Novoselska recalls. “It saved the client’s reputation and proved our value right out of the gate.”
Horsepower Today’s approach is intentionally hands-on. Their consultants aren’t just advising from the sidelines—they become embedded within client organizations, operating as a natural extension of the team. “We don’t just hand over a list of to-dos and walk away,” says Novoselska. “We stay in the trenches, guide clients through their toughest challenges, and remain by their side as long as they need us.”
This model isn’t just for small businesses, either. Mid-size and large companies turn to Horsepower Today to scale efficiently, manage high-stakes transitions, or tap into niche expertise—without paying six-figure salaries, offering equity, or waiting months to fill a role.
“We had a client going through an M&A transaction lose their entire finance team just before closing,” Novoselska shares. “We deployed a fractional controller and two staff accountants to support the transition and worked with the new buyer’s team until everyone was confident in the handoff.”
The result? No disruptions, no downtime—and no regrets.
“Our clients often tell us they’ll never go back to traditional hiring for these roles,” Novoselska says. “With Horsepower Today, they get the experience, continuity, and strategic insight they need—when they need it.”
From one-off projects to long-term partnerships, Horsepower Today offers a modern solution to today’s talent and operational challenges—empowering businesses to move faster, smarter, and more confidently into the future.
